What do you know about Miller Lite woke boycott? What are the details?
Sometimes, companies make decisions that customers as close associates do not necessarily find comfortable, and most often, boycotts are employed to drum home demains.
The Story
Due to their “woke ad,” the beer brand Miller Lite is receiving calls to boycott on social media.
This comes after Bud Light received similar criticism for using Dylan Mulvaney in one of their advertisements a few weeks ago.
The advertisement, which is primarily condemned by conservatives, includes comedian Ilana Glazer.
Miller Lite woke boycott calls have intensified and many people hope they do something about it.
Miller Lite is a 4.2% ABV light American lager beer marketed by Chicago, Illinois-based Molson Coors (formerly MillerCoors).
Miller Genuine Draft and Miller High Life are also produced by the firm.
The major rival of Miller Lite is Bud Light from Anheuser-Busch.
The Green Bay Packers, Milwaukee Brewers, Milwaukee Bucks, Dallas Cowboys, Baltimore Ravens, Chicago Bears, and Bellator MMA all have Miller Lite as their official beer sponsor.
Miller Lite Woke Boycott Details
What are the details about Miller Lite woke boycott? Due to their “woke ad,” Miller Lite is receiving calls to boycott on social media.
This comes after Bud Light received similar criticism for using Dylan Mulvaney in one of their commercials.
The commercial, which is primarily condemned by conservatives, includes comedian Ilana Glazer.
The commercial talks about gathering sexist media and using it as compost to cultivate hops for female brewers.
Miller Lite’s senior director of marketing, Elizabeth Hitch, defended the beer company’s stance by stating that the opportunity to effect genuine change is being provided by the industry.
“We recognize that Miller Lite played a contributing role in this in the past. We’ve been collecting our and other brands outdated, old sexist ads, displays, and posters for months. We have been buying and removing any pieces we could find on the internet,” Hitch said.
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